Given the short form nature of meme content and its engaging messaging style and visuals, memes can stay in your memory long after you click on them. A recent research report highlighted the benefits of this strategy, revealing that while millennials generally avoid commercial and sponsored content, 84% of them are influenced by user-generated content, including memes on company pages. You can track and share popular memes that are topical and match well with your corporate image to increase online engagement with your audience. If you enjoy memes, you know that the internet is cleverly flooded with trending news stories. Increase engagement with your social media pages.Apps like Yepp have built-in editing tools to help mainstream the art of meme making, even for the novice.
Over 21,000 comments and 2 million likes. Represents one of the company’s most lucrative advertising campaigns. With Gucci’s meme-based ad campaign “#TFWGucci” (“That’s Feeling When Gucci”), companies from all sectors, from grocery delivery players to luxury retailers, are already using it to their advantage. When done right, a meme that takes a limited budget to create can leverage the power of social media, which means your meme marketing campaign has the potential to go viral as well.
Considering these statistics, using memes to help get your corporate messages across to younger customers and potential partners seems like a no-brainer. According to GlobalWebIndex data, about 54% of Gen-Zs, 41% of Millennials and 21% of Gen-Xers look for new memes every day, while 75% of users aged 13-36 share memes regularly. Memes don’t have a target age, but they can be the most effective means of short-form communication if you’re willing to capture a large segment of the younger demographic. Here are some exciting new ways memes can help you achieve your strategic objectives, as they relate to your customers and your teams: Innovative players across industries are harnessing their power to build communities and instil a strong sense of their brand for the benefit of the business.
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